With years of content development experience in B2B tech, cybersecurity, and GovCon, Jack knows a thing or two about compelling storytelling and crafting assets your audience WANTS to consume. As a consultant, Jack will work with you to develop a modern content strategy that appeals to the modern buyer.

His approach:

• - Ensuring audience needs are met, and questions are answered via a customer and SME-led content

• - Making sure content is relevant by hyper-targeting (and tailoring) for different roles, industries, and personas

• - Using nuance and thought leadership to appeal directly to the decision-maker

• - Treating content as a revenue function (not a marketing one) that supports the entire RevOps team

• - Using conversational copy and storytelling to drive engagement

• - Constantly leveraging and revamping existing assets for maximum ROI

The result: A consistent flow of insightful content that keeps your brand front-of-mind when your audience is ready to shop providers and make a purchase decision.

In addition to creating and implementing a content strategy, Jack and his agency can bring your editorial plan to life via content-writing services.